In today’s job market, your resume isn’t the only thing getting reviewed. Employers are increasingly turning to Google searches and social media to learn more about candidates, and what they find could impact your chances.

Before you head into your next job interview, take some time to polish your online presence. Here’s how to do it step-by-step.

1. Google Yourself

Start by searching your name in a private or incognito browser window. What shows up on the first page?

• Is it all professional?

• Are there any posts, photos, or old accounts you'd rather a hiring manager not see?

• Does someone with your name have a controversial public presence that could be confused with yours?

Make a list of anything you'd like to address or remove.

2. Delete or Hide Unprofessional Content

Go through your social media accounts, especially Facebook, Instagram, TikTok, and Twitter/X. Look for:

• Inappropriate or offensive language

• Political rants or heated arguments

• Old party photos

• Complaints about previous employers or coworkers

Delete anything that doesn’t align with the image you want to present to a potential employer. If you're not ready to delete it, consider changing your privacy settings.

3. Tighten Your Privacy Settings

Set your personal accounts to private wherever possible. This includes:

• Facebook photo albums

• Instagram stories

• Twitter/X tweets

• TikTok videos

Make sure that only your approved followers can view your content, and review your tagged photos too!

4. Highlight the Good Stuff

Cleaning up doesn’t just mean deleting, it also means adding positive content that reflects your skills and professionalism.

• Update your LinkedIn profile with a current photo, recent experience, and accomplishments.

• Share a post about a recent project, certification, or career goal.

• Ask a few former colleagues or managers for a LinkedIn recommendation.

If you're in a creative or technical field, consider building a personal website or portfolio.

5. Use a Professional Email Address

Your email says more about you than you might think. If you’re still using something like “partyboi44@email.com,” it’s time to upgrade.

Stick with a variation of your name (like john.smith@gmail.com), and keep it simple and professional.

Final Thoughts

Employers don’t just hire your resume, they hire you. And in a digital-first world, how you present yourself online is part of your professional brand.

Taking the time to clean up your online presence can give you confidence going into your interview, and help ensure you're making the best impression, even before you walk in the door.