Assistant Director of Admission for Diversity and Outreach


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Massachusetts College of Liberal Arts
375 Church Street


Company Description:
Massachusetts College of Liberal Arts (MCLA) is a dynamic and vibrant four-year public college located in the beautiful Berkshire Hills of Western Massachusetts. Founded in 1894, MCLA is the Commonwealth's public liberal arts college of the Massachusetts State University System. MCLA is a member of the Council of Public Liberal Arts Colleges (COPLAC), a national consortium positioned at the forefront of the conversation on the value of a liberal arts education. MCLA was named one of U.S. News and World Report's Top Public Schools in 2018.

Assistant Director of Admission for Diversity and Outreach
$46K-$50K Per Year
North Adams
Full Time
Bachelor's Degree

MCLA is accepting applications for an Assistant Director of Admission for Diversity and Outreach Initiatives.  The Assistant Director of Admission for Diversity and Outreach Initiatives will work with the admissions team to further MCLA's efforts to attract and enroll the most qualified undergraduate students. They will be charged with developing and implementing strategies to convey key institutional messages to prospective students and parents on and off campus and to cultivate professional relationships with counselors and key educational organizations. Support university efforts to attract and enroll key underrepresented populations, including students of color and serve on appropriate diversity, equity and inclusion related committees as necessary.  


Travel Season

  • Responsible for managing of assigned travel schedule and territory including organizing and scheduling travel activities by contacting high schools, confirming the College's representation and making reservations. 
  • Represents the College at various recruitment activities for the purpose of recruiting students to the College. This includes college night programs, high school visits, mini high school fairs and more within the scope of travel territory.
  • Meets with prospective students and conducts individual interviews and group information sessions.
  • Responsible for identifying opportunities to develop relationships with high school and college counselors to enhance and open opportunities for new first year students.
  • Oversight of activities to include on campus as well as off campus events to encourage prospective first year student enrollment and school/college counselor awareness of MCLA's offerings.
  • File Review
  • Evaluates first year applicants from territory in accurate and timely fashion, reviews academic credentials/calculates grade point average and renders admissions decisions as mandated by the College's admissions standards. Responsible for follow-up and advising of students through admission process.
  • Utilizes student records system/admissions tracking to maintain application data in an accurate manner.  Responsible for updating student information with admissions decisions and statistical characteristics.
  • Utilizes and becomes adept with the admissions Customer Relations Management software (CRM) to aid in outreach to all prospective students.
  • Manages awarding of scholarships within recruitment territory, including merit based and foundation scholarships.
  • Responsible for the review and follow-up of all international student applications. Serves as liaison with the Registrar's Office/CSSE/Student Affairs to facilitate enrollment for all international and exchange students, including serving as SEVIS backup.
  • Cultivate relationships with counselors, community agencies, parents, students (prospective and current), faculty and alumni.

Outreach and Communication

  • Utilizes and becomes adept with the admissions Customer Relations Management software (CRM) to aid in outreach to all prospective students via email, letter, text or phone.
  • Communicate with prospects via email, letter, text or phone.
  • Advises website content and electronic marketing and communication for students including promotional brochures relative to admission, including but not limited to editing, translating, and creating copy for materials.
  • Collects edits and disseminates information for distribution to prospective students. Assists in research activities to assist in understanding student trends, needs and interests.
  • Assist in the development of a strategic recruitment plan for targeted populations (first generation and students from under-represented backgrounds).
  • Recruit, train and manage student staff in support of on campus programming to support the recruitment and enrollment of first generation and students from under-represented backgrounds.
  • Assist in planning, execution, and management of outreach programs and events - such as open houses and overnight programs.

TRiO Student Support Services Liaison

  • Serves as the admission liaison with the TRiO SSS program evaluating and recommending newly accepted and enrolled students into the program.
  • Works with the TRiO SSS staff to onboard and transition new students to the program in conjunction with the New Student Orientation and Welcome Week/Transitions committee.
  • Works with the Director of Enrollment Operations in supporting and planning communications to new and current students regarding TRiO SSS applications and enrollment.
  • Works in partnership with TRIO SSS Director to ensure admission strategies and approaches align with grant compliance.
  • Builds relationships with high school counselors, community-based organizations, and high school programs for low income and first generation students to promote MCLA's TRiO SSS program.
  • Liaise with the Multicultural Education Resource Center in support of underrepresented students.


  • Assists other staff members with phone/office coverage when needed.
  • Serves as tour guide to prospective students, as needed.
  • Assist with campus and community programs and events.
  • Opportunities to be involved with committee work.

  • Bachelor's degree required.
  • Three to five years of admission experience in a professional capacity preferred.
  • Experience working with diverse student populations is preferred.
  • Skills, knowledge and experience specifically focused on the needs of students of color and international students is preferred.
  • Second language speaker preferred.
  • Ability and willingness to travel extensively throughout the recruitment seasons (8-10 weeks in the fall and some spring travel), with availability for night and weekend work.
  • Strong written and oral communication skills, public speaking experience.
  • Quantitative skills and the ability to analyze data for purposes of admissions recruitment.
  • Ability to manage and prioritize multiple tasks.
  • Ability to be a self-starter who is able to work independently and also work effectively with others to meet institutional enrollment goals.
  • Creatively and accurately articulate the goals of a liberal arts college.
  • Familiarity with MCLA and program offerings.
  • Valid driver's license.

Additional Information:

This is a full-time, benefits-eligible, position in the APA bargaining unit.  Salary range is $46,000-$50,000.

It is the policy of Massachusetts College of Liberal Arts that all employees be vaccinated against COVID-19 before they begin employment. Proof of the COVID-19 vaccine, including booster, is required of all individuals hired by MCLA, to be verified after an offer of employment has been made, and as part of the background check process. Prospective employees may submit a request for exemption based on a religious and/or medical basis, to Human Resources.

Massachusetts College of Liberal Arts does not discriminate on the basis of sex in any education program or activity that they operate, which extends to admission and employment at MCLA. MCLA is required by Title IX of the Education Amendments of 1972 ("Title IX") to not discriminate in such a manner. Inquiries about the application of Title IX may be directed to each respective MCLA's Title IX Coordinator, to the Assistant Secretary of the Department of Education Office for Civil Rights, or both.

Christopher Hays
Interim Title IX Coordinator and Equal Opportunity Officer for Employees
Phone: (413) 662-5597
Mailing Address: 375 Church Street, North Adams, MA 01247

U.S. Department of Education, Office for Civil Rights 
33 Arch Street, 9th Floor Boston, MA 02119-1424 
Telephone: (617) 289-0111; FAX: (617) 289-0150; TDD (877) 521-2172 

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