Company Description: Lenco is the nation’s leading designer and manufacturer of Tactical Armored Security Vehicles for Response and Rescue missions. We serve all Law Enforcement, Military and Government security agencies and are a prominent supplier both domestically and internationally. Lenco is a privately-held, family-owned company in business since 1981. We have 110 employees and three manufacturing facilities in Pittsfield, MA. with nearly 160,000 sf of factory and office space. Lenco armored vehicles are in all the top US cities and in use in over 45 countries around the world. Our business is growing and we are expanding to meet worldwide demand. Please visit www.LencoArmor.com to learn more.
To Commensurate With Experience
The Marketing Coordinator is responsible for supporting the implementation of Lenco’s annual marketing and advertising initiatives. In addition, the Coordinator will photograph vehicles, review sales literature for accuracy and support advertising sponsorship within various customer industries. Key tasks conducted by the individual or with the support of third party vendors as follows:
ESSENTIAL JOB FUNCTIONS:
•Review the annual print and digital advertising plan, including monthly placement schedule and annual budget
•Design digital and print ads to submit to magazines and websites, per the established advertising plan
•Oversee Lenco website content including text and imagery, creating new content and pages and reviewing website traffic reports
•Revise new product flyers as new vehicles and vehicle variants are introduced by the company, as well as updating older model flyers with new images and content
•Coordinate with Contracting & Sales Administration office to organize marketing materials required for 20+ tradeshows around the country each year
ADDITIONAL JOB FUNCTIONS:
•Photograph vehicles as needed, upload photos to the company shared drive and edit photos as necessary
•Develop familiarity with CRM to implement customized tradeshow email marketing automation
•Video filming and editing on a small ‘product features’ basis to create short ‘features and benefits’ videos
•Maintain industry association sponsorship chart
•Maintain inventory levels of marketing supplies, including apparel, hats, keychains, challenge coins; and additional items as necessary
KNOWLEDGE, SKILLS & ABILITIES:
•Excellent writing ability with strong attention to detail
•Strong inter-personal skills with the ability to learn and articulate the Lenco product line
•Proficient in Microsoft Office Suite
•Proficient in Adobe Creative Suite preferred (Vendor support available)
•Experience with WordPress a plus
•Photography and camera experience a plus
•Ability to handle multiple projects concurrently while maintaining scheduled deadlines.
•Must be able to pass physical exam
•Ability to lift a minimum of 30 lbs.
•Extended periods of sitting, standing, bending
•Vision a minimum 20/40 with or without corrective lenses
•Lenco Industries supports and complies with all Federal and State Safety, Health and Environmental (SHE) requirements. All employees are required to comply with and participate in all Lenco Industries’ SHE programs. Safety is everyone’s responsibility. Working safely is a precondition of employment.