Webinar Coordinator


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Laurin Publishing
100 West Street

Website: photonics.com

Company Description:
Laurin Publishing currently maintains a staff of 50 employees at its headquarters in Pittsfield, Mass.The company also includes several contributing editors located around the world and an editorial advisory board of over 25 leaders in the photonics industry.

Since its founding in 1954, the company has adhered to a philosophy of editorial quality and integrity that ensures that advertisers reach the largest number of loyal readers. Because of this philosophy, the company has maintained an international reputation for leadership in Photonics.

Over the past five decades Laurin Publishing has fostered a tradition of innovation that has defined the industry. As our publications grew — following the technology into an ever widening range of applications — it became evident that the fields of optics, lasers, imaging, fiber optics, electro-optics and photonics component manufacturing had become so interrelated that a unifying name was needed. Thus was born the term Photonics.

Webinar Coordinator
Full Time
High School or Equivalent

Position Description: 

The Webinar Coordinator works as the company’s point person for its webinar program, including invited and contributed presentations. The incumbent is responsible for identifying, vetting, and recruiting subject matter experts, learning photonics technology, and reviewing published news to manage the calendar of webinars for Photonics Media. Must be able to develop industry relationships to ensure top-quality webinars. For contributed and sponsored webinars, the incumbent must also work with customers to organize and promote content according to both customer and Laurin Publishing guidelines. Must keep up with industry trends in the digital world. Must be able to work satisfactorily with minimal supervision under tight time constraints.

 Duties and Responsibilities

 Essential Job Functions:

  • Develop and manage a calendar of webinars and conference presentations that will expand viewer’s knowledge and skills in photonics.
  • Identify, vet, recruit, and schedule subject matter experts to gather worthy webinar topics.
  • Work with customers who contribute paid webinars to help meet their promotional goals.
  • Develop and write webinar descriptions while working with subject matter experts and marketing team.
  • Work closely with the other members of the webinar team to ensure the successful marketing of all webinars.
  • Provide feedback to presenters from review of presentation materials.
  • Organize and provide training to presenters upon completion of webinar rehearsals.
  • Moderate webinar rehearsals and live webinars.
  • Continually update webinar guidelines and protocols for conducting successful webinars as needed.
  • Goal is to increase the number of webinars offered per year and, by strengthening webinar offerings, ultimately increase the number of participants who attend webinars.
  • Collect, maintain, and regularly record data in a CRM (Customer relationship management) software system.
  • Work on special projects as assigned.
  • Attend meetings as assigned.

 Other Job Functions:

  • Miscellaneous: email correspondence with general editorial inquiries, picture processing, and other duties as assigned.
  • Attend trade shows as required.
  • Assist with other duties and projects as assigned.

 Job Requirements:

  • Degree in Journalism or Marketing, or related field; science background and proven writing skills a plus.
  • Experience facilitating webinars.
  • Minimum of 2-4 years’ experience in writing and editing, including for web.
  • Familiarity with photo editing software such as Adobe Creative Suite.
  • Excellent verbal and written communication skills; strong interpersonal skills.
  • Ability to edit and proofread with attention to detail.
  • Strong critical thinking and quality control analysis skills.
  • Excellent organizational and time management skills.
  • Ability to work on multiple projects in various stages to meet overlapping deadlines.
  • Ability to work independently and as part of a team.
  • Commitment to the company’s culture and quality service standards.
  • Ability to effectively utilize all general office equipment, answer the telephone and professionally interact with clients, other employees, supervisors, and senior management of the company. 
  • Prolonged periods of sitting. Prolonged periods of computer/keyboard use.
  • Ability to travel, including by plane, 10 – 15 days annually, including some international travel.