Location: North Adams, MA
Category: Administrative
Posted On: Tue Apr 8 2025
Job Description: The Manager of Web Communications and Development is a digital-first communicator and strategist who shapes how the MCLA story and content are presented online. In this role, web content and the structure of mcla.edu will be data-driven to enhance user experience and engagement, while supporting the institutional goals outlined in the College's Strategic Plan and key priorities. The Manager is primarily responsible for creating solutions that bridge the creative and technical aspects, working closely with IT, and collaborating with colleagues to develop digital content and layout strategies that align with the College's long-term objectives for distributing digital content both internally and externally. Additionally, the Manager will ensure that all digital content accurately represents the College's mission and brand, reaching key stakeholders effectively.
This position will work closely with all College faculty and staff to manage the development, content creation, design, organization and structure of high-traffic and strategic Web pages and digital communications.
Web Content & User Experience
- Lead design, content strategy, and user experience for mcla.edu.
- Create clear, compelling digital experiences that reflect the College's mission and brand.
- Collaborate across departments to align digital content with institutional goals and audience needs.
- Own and update high-impact pages; support departments in keeping content fresh and accessible.
- Ensure ADA/WCAG 2.1 compliance across all digital platforms.
Digital Strategy & Project Management
- Maintain and evolve web governance processes to ensure consistency and compliance.
- Serve as an internal consultant on best practices in UX, SEO, and digital storytelling.
- Scope and manage web projects, including redesigns, landing pages, microsites, and integrations.
- Support key digital tools like the campus portal, email marketing systems, and digital signage.
- Partner with hired agencies and internal partners.
Analytics & Optimization
- Monitor and analyze site traffic, user behavior, and conversion data via Google Analytics (GA4).
- Translate data into actionable insights that shape content, design, and navigation.
- Report key metrics and progress to campus stakeholders and leadership.
- Identify opportunities for AI tools, personalization, and performance improvements.
- Leverage tools (such as Siteimprove) to monitor and enhance website health, accessibility compliance, SEO, and overall performance, ensuring continuous improvement aligned with web standards and institutional goals.
Maintenance and Technology
- Manage the College's content management system (CMS); support user training and documentation.
- Use HTML, CSS, JavaScript, and other tools to maintain and improve site performance.
Job Requirements:- Bachelor's degree in relevant field required; as well as a minimum of three to five years related experience in web strategy and content management.
- Understanding of general web system architecture and demonstrated experience managing a website across all functions.
- Must possess strong writing skills to help develop content and other communications.
- Ability to provide a high level of customer service to a variety of internal clients and convey technical information to a non-technical audience.
- Ability to confidently navigate the College's content management system (CMS) and teach others.
- Experience managing third party vendor relationships, including but not limited to web developers, hosting providers, systems administrators and analysts.
- Must possess excellent communication and interpersonal skills.
- Demonstrated skill and enthusiasm for working with people from diverse backgrounds.
- Ability to work under tight deadlines, manage multiple tasks, and collaborate effectively in a team environment.
- Familiar with HTML, CSS and popular Content Management systems.
- Demonstrated high level of comfort with social media tools (Twitter, LinkedIn, Facebook, Youtube, Wistia, Bluesky, TikTok, Instagram, etc.) and the ability to embed them within content.
- Familiar with web site debugging techniques.
- Prior knowledge of software programming and graphics.
- Understanding of international web standards and protocols.
- Demonstrated proficiency in quickly learning and adapting to changing technologies.
Additional Information:This is a full-time benefitted position in the APA bargaining unit. Annual salary is $55,000 - $70,000. Hybrid and/or Remote Work Options are available.
Massachusetts College of Liberal Arts complies with the Americans with Disabilities Act (ADA) to provide reasonable accommodations to qualified applicants and employees with disabilities. Should you need to request a reasonable accommodation for the application process, please email Brenda Stokes, Executive Director of Human Resources.
Massachusetts College of Liberal Arts is deeply committed to fostering a community of excellence, equity, diversity, and inclusion. We provide equal access to educational, co-curricular and employment opportunities for all applicants, students, and employees regardless of race, color, religion, national origin, age, disability, gender, sexual orientation, gender identity, gender expression, genetic information, marital or parental status, veteran status, or membership in any other legally protected class. Massachusetts College of Liberal Arts does not discriminate on the basis of sex in any educational program or activity that they operate, which extends to admission and employment.
Inquiries about Title IX, Equal Opportunity, or ADA/504 and other non-discrimination policies may be directed to MCLA's Title IX Coordinator and Equal Opportunity Officer, to the Assistant Secretary of the Department of Education Office for Civil Rights, or both.
Liz Frost
Interim Title IX Coordinator and Equal Opportunity Officer
375 Church Street, North Adams, MA 01247
Titleix@mcla.edu
U.S. Department of Education, Office for Civil Rights
33 Arch Street, 9th Floor Boston, MA 02119-1424
Telephone: (617) 289-0111; FAX: (617) 289-0150; TDD (877) 521-2172
OCR.Boston@ed.gov
